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Kidderminster BID fund a Vibrant New Mural for Comberton Hill Underpass

Kidderminster BID has worked with artists and students to transform the town’s Comberton Hill underpass.

The BID commissioned female artist duo Chroma Chameleons who worked with Kidderminster College’s Art and Design students to produce the mural.

The result is a colourful Art Deco inspired piece on the walls of the 18m long underpass.

It took three days to transform the underpass which was also whitewashed in advance by Fairmont Decorating.

The mural was funded by Kidderminster BID as part of a plan to improve gateways to the town.

Kidderminster BID Manager Alex Powell said: ‘The Comberton Hill underpass has high footfall. It’s used by visitors and by local people coming into town. We wanted them to have a more vibrant and welcoming experience.

‘We have transformed a dark, unwelcoming gateway to the town into a bright space and have brought art to the community at the same time.
‘We really enjoyed working with the college students. It was fantastic to give them the opportunity to showcase their incredible talents.’

Art and Design Lecturer Sara Hill said: ‘We find working within the Kidderminster BID projects really exciting. It helps our Art and Design learners to engage and be inspired by their local community, whilst giving them the amazing opportunity to work with real-life clients.’

In 2021 Kidderminster BID teamed up with students and artists to transform the Horsefair Underpass in Kidderminster.

The mural was inspired by some of the most important landmarks in this historic area, once famous as the Horse Fair for buying and selling horses.

It includes images inspired by The Old Peacock Inn, The Weavers’ Cottages, The Empire Cinema, Mr Tee Records and Alf Tabb who had a bike workshop in The Horsefair and was famous for engineering and riding the world’s smallest bicycle.

Kidderminster College Students Painting The Comberton Hill Underpass
Kidderminster college students painting the Comberton Hill Underpass
Kidderminster college students painting the Comberton Hill Underpass
Comberton Hill Underpass

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You might have seen that Peacocks on Worcester Street is due to close on April 4th. It’s always sad to see a long-standing town centre business go, especially one with such a lovely team who really care about their customers and the town. They’ve always been engaging and have loved getting involved in what we do, which we’ve really appreciated. 🌟 We popped in earlier and there are some brilliant deals in there at the moment (and they’re going quickly!). If you’re in town over the next couple of weeks, it would be great to pop in, grab a bargain and show the team a bit of love and support before they close. They’ve been a big part of Worcester Street for a long time. 💙 #Kidderminster #Worcestershire #love #support #community #town #team #business #clothes

12 March

It’s been another busy week for our outreach team. Chris and Ricky have been non-stop helping businesses tidy up their frontages, supporting over 30 businesses in the past few days including Mobile Tech, Vodafone, Pavers and plenty more as we start gearing up for the better weather and the run into spring. Safe to say the brushes and litter pickers have been getting a proper workout this week! 💙 Alongside that, the team have kept up their ongoing clean-up across the town centre, collecting over 15 bags of litter. Sam and Mike have also been out supporting businesses and helping keep an eye on things around town. We hope you’re all starting to notice the difference, now we’re just hoping the weather gets the message… more sunshine please! ☀️ #Kidderminster #Worcestershire #support #community #town #love #new #team #cleaning #business

8 March

Today Mountain Warehouse celebrated the opening of their newly expanded store in Kidderminster, with Deputy Mayor Shazu Miah joined by founder Mark Neale for the occasion. In case you missed it, they’ve expanded into the unit right next door, creating a much bigger space with more stock and an even wider variety of outdoor gear, and honestly, it looks fantastic. 🤩 It’s brilliant to see a national brand like Mountain Warehouse continuing to invest in our town after more than 10 years here. Seeing businesses grow and expand like this is always a great sign for the town and our high street. 🙌 There was also a lovely moment on the day as Jade, the Assistant Store Manager, and Simon the team leader, was presented with his 10-year service certificate, a great achievement and a real sign of the strong team behind the store. 👏 If you’re heading into town, it’s definitely worth popping in and taking a look at Crossley Retail Park 💙 #Kidderminster #Worcestershire #new #community #support #team #love #town #Events #gear #clothes

7 March

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