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Vibrant New Mural Transforms the Horsefair Underpass

Kidderminster Business Improvement District has teamed up with students and artists to transform the Horsefair Underpass. 

The new mural in the underpass was funded by Kidderminster BID as part of a plan to improve gateways to the town. 

Vibrant New Mural Transforms the Horsefair Underpass
Vibrant New Mural Transforms the Horsefair Underpass
Vibrant New Mural Transforms the Horsefair Underpass

The project has involved art students from Kidderminster College, artists Kate Cox (Clik Clik Collective) and Sarah Edwards (Spare Room Arts), and community group Horsefair and Proud.

Kidderminster BID Manager Alex Powell said: ‘We were aware that the underpass was frequently used by pedestrians but was in poor condition.

‘We wanted to transform it into a brighter, more appealing place where people can feel safer and also appreciate the Horsefair and its history and importance to Kidderminster.’

Pictured are: (left to right):
Xander (Kidderminster College art student), Dawn (Horsefair and Proud community group), Sarah (Spare Room Arts), Kian (Kidderminster College art student), Kate (Clik Clik Collective) and Dot (Horsefair and Proud volunteer)
Pictured are: (left to right): Xander (Kidderminster College art student), Dawn (Horsefair and Proud community group), Sarah (Spare Room Arts), Kian (Kidderminster College art student), Kate (Clik Clik Collective) and Dot (Horsefair and Proud volunteer)

The mural took two days to complete and was inspired by some of the most important landmarks in this historic area, once famous as the Horse Fair for buying and selling horses. It includes images inspired by The Old Peacock Inn, The Weavers’ Cottages, The Empire Cinema, Mr Tee Records and Alf Tabb who had a bike workshop in The Horsefair and was famous for engineering and riding the world’s smallest bicycle. Twelve students took part in the design and painting process.

Vibrant New Mural Transforms the Horsefair Underpass
Vibrant New Mural Transforms the Horsefair Underpass
Vibrant New Mural Transforms the Horsefair Underpass

‘The mural is bright and vibrant,’ said Alex. ‘I’m really impressed with what the young people wanted to include and the way the artists have captured the relevance and importance of the Horsefair. It’s fantastic.

‘I hope it helps visitors and local people to enjoy the walk from The Horsefair into the town centre.

‘We want to make people feel safer and to make the town centre more visually appealing and inviting.’

For further information please contact:

Alex Powell

Mobile:  +44 (0)7842 894198
Email:  Alex@kidderminsterbid.co.uk

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It’s been another busy week for our outreach team. Chris and Ricky have been non-stop helping businesses tidy up their frontages, supporting over 30 businesses in the past few days including Mobile Tech, Vodafone, Pavers and plenty more as we start gearing up for the better weather and the run into spring. Safe to say the brushes and litter pickers have been getting a proper workout this week! 💙 Alongside that, the team have kept up their ongoing clean-up across the town centre, collecting over 15 bags of litter. Sam and Mike have also been out supporting businesses and helping keep an eye on things around town. We hope you’re all starting to notice the difference, now we’re just hoping the weather gets the message… more sunshine please! ☀️ #Kidderminster #Worcestershire #support #community #town #love #new #team #cleaning #business

8 March

Today Mountain Warehouse celebrated the opening of their newly expanded store in Kidderminster, with Deputy Mayor Shazu Miah joined by founder Mark Neale for the occasion. In case you missed it, they’ve expanded into the unit right next door, creating a much bigger space with more stock and an even wider variety of outdoor gear, and honestly, it looks fantastic. 🤩 It’s brilliant to see a national brand like Mountain Warehouse continuing to invest in our town after more than 10 years here. Seeing businesses grow and expand like this is always a great sign for the town and our high street. 🙌 There was also a lovely moment on the day as Jade, the Assistant Store Manager, and Simon the team leader, was presented with his 10-year service certificate, a great achievement and a real sign of the strong team behind the store. 👏 If you’re heading into town, it’s definitely worth popping in and taking a look at Crossley Retail Park 💙 #Kidderminster #Worcestershire #new #community #support #team #love #town #Events #gear #clothes

7 March

It’s been one of those weeks, rain, sun, a bit of everything, but our outreach team have still been out and about supporting local businesses and continuing our cleansing efforts to help make the town cleaner, safer and better for everyone. 💙 This week Ricky and Chris have done some amazing work on Green Street, alongside making solid progress across the wider town centre. Sam and Mike have also been out supporting businesses and keeping things moving. In total, the team collected over 9 bags of litter and clocked an incredible 550k steps. We’re starting to see a real difference and hope you are too. Fingers crossed for a few more warmer days ahead! ☀️ Take a look below to see what we’ve been up to 👇 #Kidderminster #Worcestershire #love #litter #cleaning #support #community #town #local #events #new

1 March

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