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Vibrant New Mural Transforms the Horsefair Underpass

Kidderminster Business Improvement District has teamed up with students and artists to transform the Horsefair Underpass. 

The new mural in the underpass was funded by Kidderminster BID as part of a plan to improve gateways to the town. 

Vibrant New Mural Transforms the Horsefair Underpass
Vibrant New Mural Transforms the Horsefair Underpass
Vibrant New Mural Transforms the Horsefair Underpass

The project has involved art students from Kidderminster College, artists Kate Cox (Clik Clik Collective) and Sarah Edwards (Spare Room Arts), and community group Horsefair and Proud.

Kidderminster BID Manager Alex Powell said: ‘We were aware that the underpass was frequently used by pedestrians but was in poor condition.

‘We wanted to transform it into a brighter, more appealing place where people can feel safer and also appreciate the Horsefair and its history and importance to Kidderminster.’

Pictured are: (left to right):
Xander (Kidderminster College art student), Dawn (Horsefair and Proud community group), Sarah (Spare Room Arts), Kian (Kidderminster College art student), Kate (Clik Clik Collective) and Dot (Horsefair and Proud volunteer)
Pictured are: (left to right): Xander (Kidderminster College art student), Dawn (Horsefair and Proud community group), Sarah (Spare Room Arts), Kian (Kidderminster College art student), Kate (Clik Clik Collective) and Dot (Horsefair and Proud volunteer)

The mural took two days to complete and was inspired by some of the most important landmarks in this historic area, once famous as the Horse Fair for buying and selling horses. It includes images inspired by The Old Peacock Inn, The Weavers’ Cottages, The Empire Cinema, Mr Tee Records and Alf Tabb who had a bike workshop in The Horsefair and was famous for engineering and riding the world’s smallest bicycle. Twelve students took part in the design and painting process.

Vibrant New Mural Transforms the Horsefair Underpass
Vibrant New Mural Transforms the Horsefair Underpass
Vibrant New Mural Transforms the Horsefair Underpass

‘The mural is bright and vibrant,’ said Alex. ‘I’m really impressed with what the young people wanted to include and the way the artists have captured the relevance and importance of the Horsefair. It’s fantastic.

‘I hope it helps visitors and local people to enjoy the walk from The Horsefair into the town centre.

‘We want to make people feel safer and to make the town centre more visually appealing and inviting.’

For further information please contact:

Alex Powell

Mobile:  +44 (0)7842 894198
Email:  Alex@kidderminsterbid.co.uk

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Incase you didn’t know, this week marks James Barker’s final week as BID Manager at Kidderminster BID. 🌟 James has played a huge role in shaping the events and energy in our town over the past few years. From introducing Oktoberfest and the Canal & Food Festival to helping deliver some fantastic town centre moments, he’s left a real mark on Kidderminster. 💙 Beyond the events, he’s been a driving force behind bringing businesses together and pushing the town forward. A proper character, a big personality, and someone who genuinely cared about making things happen. It’s been a brilliant couple of years working alongside him, and we hope you’ve enjoyed the events and initiatives he helped bring to life as much as we have. We wish him all the very best for what’s next, he’ll definitely make an impact wherever he goes. Thank you, James 👏 #Kidderminster #Worcestershire #events #support #love #town #new #Pride #local #team

27 February

Iit’s brilliant to see over £40 million being invested into buildings across the town. That level of commitment really does make a difference. 🙌 But at the same time, we don’t think it should stop there. So we’ve taken a small step ourselves, teaming up with Jo and Josh from Trusted Traders to freshen up a handful of independent businesses on New Road, adding colour and character while backing the traders who keep the street going. 💙 It’s only a trial, but the early response has been really encouraging. Because regeneration isn’t just about the big projects it’s about making sure every street feels part of the progress. 🌟 #Kidderminster #Worcestershire #town #local #love #support #business #community #new #cleaning #Pride

23 February

We’re excited to be launching our new Connect & Brew community group at The Garage Café ☕ And to make it even better, we’ve paid for the first 500 hot drinks, so your brew is on us. These sessions are all about creating a friendly, welcoming space where you can sit down, have a chat, and connect with others in a relaxed café setting. 💙 Join us every Thursday, 10am–1pm, just pop in, grab a drink, and get involved. We’d love to see you there. #Kidderminster #Worcestershire #Local #groups #events #town #support #love #community

19 February

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